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News > 2005 > 2005 November > 15 Nov 2005 > 15 Nov 2005 > eCOGRA’s Global Campaign Targets Online Casino Players

eCOGRA’s Global Campaign Targets Online Casino Players
15 Nov 2005

eCOGRA which stands for e-Commerce and Online Gaming Regulation and Assurance is an independent regulatory body of the online casino industry. Today, the gaming regulator announced plans of launching a worldwide campaign designed to raise the awareness of online casinos players and to educate them about the eCOGRA’s "Play It Safe" Seal. This seal of approvement is given by eCOGRA to online casino sites that adopt eCOGRA's Generally Accepted Practices and thereby commit to implementing the strictest of standards when it comes to fair gaming, responsible conduct and player protection.

In order to assist them in delivering their message to online casino players from all corners of the world, eCOGRA have turned to public relations agencies Chameleon PR in London and Lotus Public Relations in New York which will be in charged of leading the online casino campaign. In order to advocate the "Play it Safe" Seal, these PR companies will be using various measures aimed at convincing online casino players of its value, such as intensive media outreach and online casino player surveys.

eCOGRA CEO Andrew Beveridge explains, “The appointment of Lotus Public Relations and Chameleon PR will enable us to increase our communications directly to online gamblers and educate players about the advantages of playing on eCOGRA members”. Discussing the advantages of the seal Beveridge says, “Not only can they play safe in the knowledge that the games are fair, but in the rare case that a dispute might arise, online casino players have a powerful independent intermediary to swiftly resolve their concerns. There are many responsible online gambling companies and the eCOGRA 'Play It Safe' Seal offers professional and amateur online casino players a quick and easy way to identify them”.